28,520 People Saved These Articles for Later (Pick One + Become Your Company’s AI Champion by Lunch)

We’re trying something new this week. Arman Hezarkhani, co-managing partner at Tenex and a contributor to this newsletter, wrote six essays for three different kinds of people, posted them on Twitter, and every single one popped off (~2.4 million views).

So we figured we'd bring them here.

Consider this a choose-your-character situation. Pick the one that matches where you're at, read the summary, and if it hooks you, click through for the full thing. If you dig this format, we'll do it again.

Here’s the categories:

Think of Cowork as Claude Code's little baby brother. Claude Code—ooh, scary—lives in a terminal and writes software. Cowork lives on your desktop and does literally everything else. Same engine, way less intimidating to use.

All you do is point it at a folder on your computer, describe what you want done, and walk away. You can drop 50 receipt photos in a folder and tell it to build you a categorized expense spreadsheet. Or dump a pile of research docs and get back a single synthesis. It'll even sort your chaotic Downloads folder if you just... point it there and walk away.

And it'll organize everything else too. Rename files, create subfolders, make you look like someone who has their sh** together (even if you're absolutely not).

Most people think sales is about convincing. It's not. The best salespeople are really just searching—finding the right person, building trust, and letting the product do the rest. Everything else is busywork.

AI can handle that busywork. If you're good at talking to people but hate literally everything else about sales—the CRM updates, the follow-ups, the scheduling—this walks through the full stack we use at Tenex:

LeBron James, Gordon Ramsay, Serena Williams—all experts in their own thing. This is how you become the AI gladiator at your company.

Ten levels. You start wherever you are—maybe you just read the Cowork section above and you've got some juice, or maybe you genuinely have no idea what's going on in artificial intelligence. Either way, by the end, you're building your own agents + wiring data directly into your company.

Each level gets a little harder—from voice AI to automation to building full-blown RAG systems (basically AI that can search your company's own data instead of hallucinating).

Every AI can search the web. Grok is the only one with full native access to X—the API to access Twitter data costs up to thousands per month depending on usage (with pay-per-use tiers starting low but scaling for heavy access), which means most AI tools are effectively locked out or priced out for serious X data integration. Grok isn't, because it's built directly into the platform. And as of last week, xAI merged into SpaceX—largest merger of all time at $1.25 trillion. Rockets, satellites, social media, AI, all one company now.

What makes Grok different is what the essay calls "narrative intelligence"—aka how people are reacting to what happened, not just what happened. Markets move on interpretation, not always pure information, and Grok gives you that interpretation as it's forming. We think of X as the crossroads of consciousness—or as Elon puts it, "the global town square"—and from what we've found running the ultraviral section of this newsletter, stories hit X a full 24-48 hours before they show up anywhere else.

We use it for:

Cursor, Bolt, Replit, Lovable—there's a new vibe coding tool every week and they're all competing to help you build apps without writing code. Cool. But what about the bs you actually hate doing at your regular day job? Like making presentations.

Turns out Lovable is great at this. You describe what you want in plain English and it builds you a slide deck as a web app—full-screen slides, keyboard navigation, animated transitions, the whole thing. It deploys to a URL you can share with anyone, no .pptx files, no praying the formatting holds when someone opens it on their laptop.

There’s an unlimited amount of customization you can build into it, unlike off-the-shelf AI deck builders like Gamma (still a great tool).

This guide blew up — so another member on our team turned it into a full video walkthrough. Same build, start to finish, on camera. If you'd rather watch someone do it than read about it, that's your version.

Otherwise, this essay walks through the foundation prompt (copy-paste it and you're 84% there), templates for every slide type you'd need, how to not waste credits on small tweaks, and what to do when the AI inevitably breaks something you didn't ask it to touch.

Now for the crème de la crème of all of Arman's essays. This one sits at 1.3M views and is for those who would like to become the Bob the Builder of AI. This is not for the person who wants to add machine learning engineer to their LinkedIn.

Machine learning is how AI learns from data instead of being told what to do. This essay is the entire curriculum, free, on YouTube:

Arman taught computer science at Carnegie Mellon. This is the curriculum he'd hand you if you asked him where to start.

If this format worked for you, hit reply and tell us. We've got more of these. Whether we do this format again is up to you—so if you liked it, tell us.

We’re also happy to share how we make viral articles on X.

Super Bowl ad spots hit $10 million this year for 30 seconds of airtime. Add production, celebrity fees, and a 200-person crew and you're north of $20 million before
anyone sees the thing.

The tools to make Hollywood-caliber video now cost less than a nice dinner. PJ Accetturo proved it—he spent 10 years in traditional commercial production, then started Genre.AI, an AI-native agency that's racked up 300M+ views for Disney, Ramp, and Kalshi. His whole workflow runs under $1,000.

Here it is in five steps:

The first 0.5 seconds matter more than the next 30. Use ChatGPT to generate 2–3 wild, cinematic ad concepts, then pick the one that would make someone stop mid-scroll.
If you're working with a client, give them options and get approval before you touch anything else.

prompt:

Paste your approved script into Reve. Generate starter frames for each scene—wide shots, close-ups, whatever the concept needs.

prompt:

pro tip: Set up a visual storyboard in Figma. Scene, tone, angle, lens, lighting. Keeps everything organized before you start animating.

Animate your frames with Google Flow + Veo 3.1. Ask for different angles, camera movements, and character actions. This is where the storyboard turns into something that actually moves.

prompt:

AI will hand you stock audio if you don't control it. Write the dialogue yourself. Choose the music. Set the ambient noise. If you leave any of this to the model, it'll
invent vibes you didn't ask for.

Use CapCut or DaVinci Resolve (both free) to cut it together. Or hire a freelancer. Don't skimp on the edit—this is the difference between 300M views and something that
looks like a tech demo.

The Super Bowl is Sunday. Whether you're making an ad for the big game or just want to test a concept for your brand, the tools are here and they cost less than craft
services on a traditional shoot.

➿ link for every prompt, trick, and workflow detail.